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*What’s In A Name Tips For Rebranding In 2017 2020
*What’s In A Name Tips For Rebranding In 2017 Philippines
*What’s In A Name Tips For Rebranding In 2017 Free
*What’s In A Name Tips For Rebranding In 2017 2019
URL Shortener with custom domains. Shorten, brand and track URLs with the industry-leading link management platform. API, Short URL, Custom Domains. 90 Actionable Real Estate Marketing Tips (By Category) We just covered some outside-the-box real estate marketing ideas, and in this section we’re going to look at 90 additional real estate marketing tips you can use to drive more traffic and leads into your agency or brokerage. Real Estate Branding Ideas. It’s known that there are over 200 signals that make up Google’s algorithms for ranking websites in search results. Your on-page SEO, meaning everything that you can do within the structure of your pages for them to rank higher (as opposed to what you can do ‘outside’, such as getting backlinks or writing blog posts), is one of the strongest signals out there.
Pornhub collected data from 2018 comparing porn habits of men and women, favorite characters, kinks, and more. Here’s a closer look at some of the most popular porn searches and categories of 2018. The rebrand typically results in a name change, new messaging, and fresh imagery. A business might determine that a total transformation rebrand is necessary to position themselves in a new direction.
Mark Evans, the head of communications firm ME Consulting, was quoted as saying:
“I’m not big on launch parties…Yes, they’re easy to put on, but if it’s not exciting, it doesn’t matter…
The only reason to throw a launch party, and the only way it will work, is if you can turn it into a quasi-news event”.
Marketers often dread planning new company launch parties. There’s just so much that needs to be done: choosing catering, finding the venue, organising promotional clothing and materials, etc. And on top of that, different people within the company might have very different expectations – sales prospects, media coverage, or high-powered attendees – that the organiser can’t always meet. At least, they can’t do it without the help of the entire staff.
This is when event planners come in.
If you’ve hired a marketing agency to plan this event, then you’re already on the path to success. They’ll make sure you have the right location, the right food and drinks and that people know about that the event is happening (always a good step to take). Still, that doesn’t mean all the work is in their hands. It’s still up to you to use your company’s strengths to make this an exciting event for your company and the attendees. Classroom management planms. schrader’s teaching portfolios.First, set your goals and invite the right people
Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. That’s not necessarily the biggest name you can think of. For instance, is your goal to attract sales prospects? If so, get your sales team on board and invite their contacts.
A bit more on the note of who to invite to your business launch party: Invites should generally only go out to people who are on-brand for your business. For example, don’t invite politicians if you’ve never been involved in politics, and what you really want to promote is a high-end luxury fashion brand. Instead, sending out requests to cool celebrities might work a lot better with your brand.
For example, when Fendi opened a new flagship store on New Bond Street in London, they had the likes of models Amber Le Bon and David Gandy, as well as rapper Tinie Tempah in attendance.
Now, we’re not telling you to get the likes to attend your event (if you swapped Whatsapps with Tinie you wouldn’t be reading this, now would you?), what we’re trying to illustrate with this example is how to reach out to potential influencers who could speak for your brand. How do you approach an influencer?Select carefully
You may think you know who your desired influencer is, but it might change when you do a deeper research on them. Be well aware of the gender and age group they’re popular with, which is not the same as the sector they’re popular with. For example, beauty vlogger Zoella caters to teenage girls and she’s very popular among them, but she’s also got a significant following of forty-something-year-old men. For obvious reasons, I won’t get into. To find influencer demographics you can use tools like followermonk (free) or approach her or him directly. Most influencers will hand you their stats if it’s for business purpose.
*Do research on your potential influencer(s)
*Approach those who cater to a niche audience of your interest [content_band bg_color=”#E8F6D2″ border=”all”] [container]Need merchandise for an upcoming event? We can help. Printsome’s T-shirts are produced locally ?? and from the best-quality garments. Our delivery services work all over the UK and can adapt to most deadlines. Learn more![/container] [/content_band]It is a Symbiotic Relationship
Whenever you approach an influencer don’t forget about what you can offer in exchange for their promotion. Although some may charge for their services, this doesn’t necessarily mean money. Some may talk about your product in exchange for a free sample, for example.
*Develop a relationship with the influencer(s)
*Compensate them (with money, free product sample, etc)
*Encourage them to create content with your brand or product (review, haul, etc…)
*Share their contentGive your guests a reason to show up
OK, so your product is really cool and people are talking about it – that’s a good start. But that may not be enough to draw the people to your event, so make sure that your guests have a reason to come. Offering an open bar and a good DJ may be enough to get some curious people stopping by (and you can often get your event sponsors to cover these sorts of expenses). Mention the incentives you’re offering via a private message, but be careful when talking about the open bar. It will certainly get people interested, but it may fill the place with people who have no interest in your product and just want to drink. The key to getting people interested is either:
*Being so famous for organising amazing parties or
*Planning something so out ordinary that people have to check it outChoose a cool location
There’s nothing necessarily wrong with holding your business launch at the same hotel as everyone else — it’s just wouldn’t be the most memorable location. That’s why many brands make an effort to think outside the box when they choose a venue for their launch party. By picking something that isn’t what people might be expecting, you’re on the way to creating a memorable experience.
Still, there is one very important consideration when you’re choosing a venue…Keep the event on-brand
Think carefully about who your audience is. Then, ensure that this will be an event that will attract them. It’s tempting to throw a lavish soirée with all the bells and whistles, but if you’re a social network for teens, they might not be quite so into fancy canapés and stuffy waiters. Alternately, you may be leaning towards choosing a really wild venue that nobody else has ever used for a launch party – but if your audience skews more conservative, then it might be time to reconsider.
Instead of doing what everyone else does, just do what makes sense for your company. Inject your personality into the event and show off what makes you and your company special. It shouldn’t be about what other people do. This night is all about you, so it should be about selling who you are and what your company’s mission is.
Note: If you need inspiration check out our 100 UK venues post we did a while ago.Give a live demo
Your launch party is a celebration (we know, we like to dance and drink as well), but it is first and foremost a promotional event with some clear goals relating to your brand. Don’t forget to do something special at your launch event to illustrate to attendees what makes your product special and unique. Show people what your company offers that others don’t.Encourage social media engagement
If you can go one step further, try to engage people on social media at the same time as you’re demonstrating their product. Let them try your product or service themselves to see what it can do. At the same time, encourage people to tweet and share photos of your product (custom hashtags are fun if you can come up with a good one), and you’ll be well on your way to a successful launch. That’s a great way to drive buzz and give journalists something to write about.
Let’s look at a big brand for an example. When Ariel – P&G was looking for product launch ideas for their event in South Africa, they teamed up with Guinness World Records to set a record for the most people hand-washing clothes simultaneously. This event engaged their target market with a contextual product sampling and gave a demonstration of Ariel detergents. The event was so successful that used the same technique to launch in Vietnam and beat their own previous record.Take care of your guests at the event
The mere mention of networking makes a lot of people instantly assume they’ve got a boring event ahead of them. Of course you’ll want to network at your business launch, but don’t let things get too stiff. Make the effort to ensure your guests have a great time, and genuinely interact with them. The whole event is already centred around your product, so don’t give everyone who you chat to a whole sales pitch. [content_band bg_color=”#E8F6D2″ border=”all”] [container]Need merchandise for an upcoming event? We can help. Printsome’s T-shirts are produced locally ?? and from the best-quality garments. Our delivery services work all over the UK and can adapt to most deadlines. Learn more![/container] [/content_band]Don’t forget the swag
What is swag? Call them giveaways or souvenirs, that’s the free stuff (a sort of memento, if you will) that people will get to take home with them. If that’s a sample of your product – great. If that’s not within your budget, be sure to send to your guests away with gifts that will remind them of your company. This is about more than pencils and notepads – keep this on-brand too, make it memorable and unique. The more creative the giveaway is, then the more likely it is that people will remind you and your product in the future.Print your own branded T-shirts!
You can’t blame us for wanting to plug our own business, now can you? A great way to send your guests home with a fun reminder of your company is by creating your own branded T-shirt. Not only will they have something nice, they’ll also be able to do you a favour after the event if they end up wearing the T-shirts out and about – a.k.a. free publicity for you.Bringing it all together
Just remember that the experience is the most important part in all this event planning stuff. It works on an economy of experience. In a non-marketing talk, that means that if you can give someone an amazing experience, they’ll be much more likely to remember who you are and what you do. So make sure that experience is a positive one!What’s In A Name Tips For Rebranding In 2017 2020
Got more tips on how to organise a memorable event? Then please send them our way! We always love to hear from you. Leave us a comment below or reach us via any of our social media networks.
In the meantime, keep reading the Printsome Blog for more awesome content.T-shirt Printing for Events
Thanks to our five years of experience in the apparel-printing industry, we were able to design a platform catered towards the needs of event planners and brand managers who need efficient solutions. Printsome’s T-shirts are produced locally and from the best-quality garments.
From the moment you get in touch, one of our printing experts in either London or Glasgow will answer all of your questions and find efficient solutions to your needs. It is our mission to help you reach your goals.
We ship all over the UK with flexible delivery services that can adapt to most deadlines.Fast T-shirt printing has never been this easy. Need to to print in bulk? We got you covered. Why worry about inventory or logistics when we can take care of that? To find out more, simply visit our website by clicking on the banner below.
When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more.
We rounded up examples of the worst logo redesign failures and the best “wins” from the last couple years to show you the how to handle a logo redesign project with grace and skill (or, alternatively, how to completely run it into the ground).
10 Worst Logo Redesign FAILS
Giving a logo a makeover can go horribly wrong in any number of ways. Here are some recent ill-advised redesign disasters that totally missed the mark.DeviantArt
If you’re going to change your logo and your target demographic is one of the largest online communities of designers and artists, you better be prepared to bring your “A” game.
The new DeviantArt logo does bring an “A” to the game, but the “D” is kind of hard to see, which has been a point of contention with the design community. Many users claim they can’t even see the “D”.
But the worst offense is that the new DeviantArt logo looks strikingly similar to the logo for Russian design studio platzkart.ru. Whether they plagiarized the logo or not is up to you to decide. Either way, it’s clear that the concept looks much better suited to platzkart.ru than DeviantArt. Reebok
It’s not like the old Reebok logo was all that special—it always sort of looked like a weird combination of the Nike Swoosh and the three lines in the Adidas logo. So it makes sense that Reebok would want to redesign their logo to stand out from the competition.
But instead, they swapped out one generic-looking logo for another. The new Reebok logo would look more at home on a bank teller’s polo shirt than it does on a pair of tennis shoes. Somewhere along the way, Reebok forgot to ask themselves one crucial question: “Would anybody actually want to wear this on a t-shirt?”
The answers is a resounding, “Eh, not really.” Black and Decker
That old familiar Black and Decker “bolt” logo has been with the company for decades and has always been a symbol of the brand’s dedication to quality—appearing on all of their power tools as a sort of stamp of approval. That is, until recently, when the business decided to modernize and threw out the baby with the bathwater.
It makes sense why Black and Decker would want to upgrade, now that the company is known for home and kitchen appliances in addition to power tools. But the new look is so generic that if you didn’t already know the company by name, you’d never know what they actually make or why you should care.
Not to mention trading in the ampersand for a plus sign is a bit awkward—it makes you want to read it as “Black plus Decker.” JCPenney
Back in 2012 (under the helm of CEO Ron Johnson), JCPenney’s logo was changed to a simplified square design that rebranded the company as “jcp.” The response was lackluster, so when Johnson stepped down as CEO, the unsuccessful logo was redesigned once again and the name was once again changed back to JCPenney.
The old-new logo wasn’t all that bad—a bold change, but a bit refreshing. And this new-old logo does a good enough job of bringing the company’s established identity into the modern age. The problem here is the constant flip-flopping between different logos. The confusion left in the aftermath has damaged the brand’s identity, and it couldn’t have been cheap to rebrand so many times over such a short period. AirBnB
Don’t worry if your initial reaction to this logo redesign for AirBnB was to giggle like a 13-year-old boy who just discovered he could write dirty words on a calculator. It doesn’t matter who you are, what your background is or where you come from, we can all agree on one thing—the new logo for AirBnB looks kinda dirty.
We don’t want to be rude, but if you look at it a certain way, it looks like a such-and-such. Look at it a different way, and it resembles a pair of you-knows-whats. To make matters worse, the logo actually has a name and origin story. It’s called the “Bélo” and it’s supposed to represent “the universal symbol of belonging.”
To us, this sounds like a coded message that says, “We wanted our logo to be provocative so that everyone will talk about it.” Well, mission accomplished. But when people stop talking about it (and they will stop talking about it), then AirBnB is going to be stuck with a logo that looks like a—you know. WWE
The old, messy, scribbled logo has put in a lot of years at the helm of the WWE brand, so it was about time to put it into retirement. However, the updated look takes away the raw, rebellious energy that the old logo carried for something a bit more sleek and corporate—and a lot less fun.
What we really hate about this awful logo is that it looks so dated. The polished chrome look is so last decade that it’s more of a lateral move than an actual evolution of the brand. Monster
When you think of Monster, you think of resumes, jobs, employment—or at the very least, from the name, you might think of an actual monster or creature of some kind. Is there any person out there who thinks “waving flag” when they think of Monster?
In a world of flat logo design, the new Monster logo is anything but. It’s practically unprintable and while it’s supposed to imply motion, it just looks kind of melted and warped.
There is an animated version of the logo, but if you’re not viewing it in motion, then you’re only viewing a single frame. There’s not even any consistency regarding which frame you’re going to be viewing, so there are multiple versions of this inferior logo floating around—and each one of them looks like a weird, distorted, crumpled piece of paper. Oxford Dictionary
In an effort to be hip and modern, the Oxford Dictionary completely destroyed all of their credibility and prestige with this updated logo that completely misses the mark. Our main issue with the redesign is that it looks like a mix between the Beats by Dre and Target logos, with Twitter’s color branding thrown in for good measure.
It’s one thing to shamelessly pander to a younger demographic (and let’s be frank, targeting the youth market can only go so far for a dictionary company). But if you’re going to go for the younger audience, at least give them something new. Don’t just try to repackage the brands they’re alrea
https://diarynote.indered.space
*What’s In A Name Tips For Rebranding In 2017 2020
*What’s In A Name Tips For Rebranding In 2017 Philippines
*What’s In A Name Tips For Rebranding In 2017 Free
*What’s In A Name Tips For Rebranding In 2017 2019
URL Shortener with custom domains. Shorten, brand and track URLs with the industry-leading link management platform. API, Short URL, Custom Domains. 90 Actionable Real Estate Marketing Tips (By Category) We just covered some outside-the-box real estate marketing ideas, and in this section we’re going to look at 90 additional real estate marketing tips you can use to drive more traffic and leads into your agency or brokerage. Real Estate Branding Ideas. It’s known that there are over 200 signals that make up Google’s algorithms for ranking websites in search results. Your on-page SEO, meaning everything that you can do within the structure of your pages for them to rank higher (as opposed to what you can do ‘outside’, such as getting backlinks or writing blog posts), is one of the strongest signals out there.
Pornhub collected data from 2018 comparing porn habits of men and women, favorite characters, kinks, and more. Here’s a closer look at some of the most popular porn searches and categories of 2018. The rebrand typically results in a name change, new messaging, and fresh imagery. A business might determine that a total transformation rebrand is necessary to position themselves in a new direction.
Mark Evans, the head of communications firm ME Consulting, was quoted as saying:
“I’m not big on launch parties…Yes, they’re easy to put on, but if it’s not exciting, it doesn’t matter…
The only reason to throw a launch party, and the only way it will work, is if you can turn it into a quasi-news event”.
Marketers often dread planning new company launch parties. There’s just so much that needs to be done: choosing catering, finding the venue, organising promotional clothing and materials, etc. And on top of that, different people within the company might have very different expectations – sales prospects, media coverage, or high-powered attendees – that the organiser can’t always meet. At least, they can’t do it without the help of the entire staff.
This is when event planners come in.
If you’ve hired a marketing agency to plan this event, then you’re already on the path to success. They’ll make sure you have the right location, the right food and drinks and that people know about that the event is happening (always a good step to take). Still, that doesn’t mean all the work is in their hands. It’s still up to you to use your company’s strengths to make this an exciting event for your company and the attendees. Classroom management planms. schrader’s teaching portfolios.First, set your goals and invite the right people
Your PR team should take care of the journalists, media and influencers, but some of the work falls into your company’s hands as well. Don’t just invite the most high-powered or famous people you possibly can; instead, try to invite the right people for your business. That’s not necessarily the biggest name you can think of. For instance, is your goal to attract sales prospects? If so, get your sales team on board and invite their contacts.
A bit more on the note of who to invite to your business launch party: Invites should generally only go out to people who are on-brand for your business. For example, don’t invite politicians if you’ve never been involved in politics, and what you really want to promote is a high-end luxury fashion brand. Instead, sending out requests to cool celebrities might work a lot better with your brand.
For example, when Fendi opened a new flagship store on New Bond Street in London, they had the likes of models Amber Le Bon and David Gandy, as well as rapper Tinie Tempah in attendance.
Now, we’re not telling you to get the likes to attend your event (if you swapped Whatsapps with Tinie you wouldn’t be reading this, now would you?), what we’re trying to illustrate with this example is how to reach out to potential influencers who could speak for your brand. How do you approach an influencer?Select carefully
You may think you know who your desired influencer is, but it might change when you do a deeper research on them. Be well aware of the gender and age group they’re popular with, which is not the same as the sector they’re popular with. For example, beauty vlogger Zoella caters to teenage girls and she’s very popular among them, but she’s also got a significant following of forty-something-year-old men. For obvious reasons, I won’t get into. To find influencer demographics you can use tools like followermonk (free) or approach her or him directly. Most influencers will hand you their stats if it’s for business purpose.
*Do research on your potential influencer(s)
*Approach those who cater to a niche audience of your interest [content_band bg_color=”#E8F6D2″ border=”all”] [container]Need merchandise for an upcoming event? We can help. Printsome’s T-shirts are produced locally ?? and from the best-quality garments. Our delivery services work all over the UK and can adapt to most deadlines. Learn more![/container] [/content_band]It is a Symbiotic Relationship
Whenever you approach an influencer don’t forget about what you can offer in exchange for their promotion. Although some may charge for their services, this doesn’t necessarily mean money. Some may talk about your product in exchange for a free sample, for example.
*Develop a relationship with the influencer(s)
*Compensate them (with money, free product sample, etc)
*Encourage them to create content with your brand or product (review, haul, etc…)
*Share their contentGive your guests a reason to show up
OK, so your product is really cool and people are talking about it – that’s a good start. But that may not be enough to draw the people to your event, so make sure that your guests have a reason to come. Offering an open bar and a good DJ may be enough to get some curious people stopping by (and you can often get your event sponsors to cover these sorts of expenses). Mention the incentives you’re offering via a private message, but be careful when talking about the open bar. It will certainly get people interested, but it may fill the place with people who have no interest in your product and just want to drink. The key to getting people interested is either:
*Being so famous for organising amazing parties or
*Planning something so out ordinary that people have to check it outChoose a cool location
There’s nothing necessarily wrong with holding your business launch at the same hotel as everyone else — it’s just wouldn’t be the most memorable location. That’s why many brands make an effort to think outside the box when they choose a venue for their launch party. By picking something that isn’t what people might be expecting, you’re on the way to creating a memorable experience.
Still, there is one very important consideration when you’re choosing a venue…Keep the event on-brand
Think carefully about who your audience is. Then, ensure that this will be an event that will attract them. It’s tempting to throw a lavish soirée with all the bells and whistles, but if you’re a social network for teens, they might not be quite so into fancy canapés and stuffy waiters. Alternately, you may be leaning towards choosing a really wild venue that nobody else has ever used for a launch party – but if your audience skews more conservative, then it might be time to reconsider.
Instead of doing what everyone else does, just do what makes sense for your company. Inject your personality into the event and show off what makes you and your company special. It shouldn’t be about what other people do. This night is all about you, so it should be about selling who you are and what your company’s mission is.
Note: If you need inspiration check out our 100 UK venues post we did a while ago.Give a live demo
Your launch party is a celebration (we know, we like to dance and drink as well), but it is first and foremost a promotional event with some clear goals relating to your brand. Don’t forget to do something special at your launch event to illustrate to attendees what makes your product special and unique. Show people what your company offers that others don’t.Encourage social media engagement
If you can go one step further, try to engage people on social media at the same time as you’re demonstrating their product. Let them try your product or service themselves to see what it can do. At the same time, encourage people to tweet and share photos of your product (custom hashtags are fun if you can come up with a good one), and you’ll be well on your way to a successful launch. That’s a great way to drive buzz and give journalists something to write about.
Let’s look at a big brand for an example. When Ariel – P&G was looking for product launch ideas for their event in South Africa, they teamed up with Guinness World Records to set a record for the most people hand-washing clothes simultaneously. This event engaged their target market with a contextual product sampling and gave a demonstration of Ariel detergents. The event was so successful that used the same technique to launch in Vietnam and beat their own previous record.Take care of your guests at the event
The mere mention of networking makes a lot of people instantly assume they’ve got a boring event ahead of them. Of course you’ll want to network at your business launch, but don’t let things get too stiff. Make the effort to ensure your guests have a great time, and genuinely interact with them. The whole event is already centred around your product, so don’t give everyone who you chat to a whole sales pitch. [content_band bg_color=”#E8F6D2″ border=”all”] [container]Need merchandise for an upcoming event? We can help. Printsome’s T-shirts are produced locally ?? and from the best-quality garments. Our delivery services work all over the UK and can adapt to most deadlines. Learn more![/container] [/content_band]Don’t forget the swag
What is swag? Call them giveaways or souvenirs, that’s the free stuff (a sort of memento, if you will) that people will get to take home with them. If that’s a sample of your product – great. If that’s not within your budget, be sure to send to your guests away with gifts that will remind them of your company. This is about more than pencils and notepads – keep this on-brand too, make it memorable and unique. The more creative the giveaway is, then the more likely it is that people will remind you and your product in the future.Print your own branded T-shirts!
You can’t blame us for wanting to plug our own business, now can you? A great way to send your guests home with a fun reminder of your company is by creating your own branded T-shirt. Not only will they have something nice, they’ll also be able to do you a favour after the event if they end up wearing the T-shirts out and about – a.k.a. free publicity for you.Bringing it all together
Just remember that the experience is the most important part in all this event planning stuff. It works on an economy of experience. In a non-marketing talk, that means that if you can give someone an amazing experience, they’ll be much more likely to remember who you are and what you do. So make sure that experience is a positive one!What’s In A Name Tips For Rebranding In 2017 2020
Got more tips on how to organise a memorable event? Then please send them our way! We always love to hear from you. Leave us a comment below or reach us via any of our social media networks.
In the meantime, keep reading the Printsome Blog for more awesome content.T-shirt Printing for Events
Thanks to our five years of experience in the apparel-printing industry, we were able to design a platform catered towards the needs of event planners and brand managers who need efficient solutions. Printsome’s T-shirts are produced locally and from the best-quality garments.
From the moment you get in touch, one of our printing experts in either London or Glasgow will answer all of your questions and find efficient solutions to your needs. It is our mission to help you reach your goals.
We ship all over the UK with flexible delivery services that can adapt to most deadlines.Fast T-shirt printing has never been this easy. Need to to print in bulk? We got you covered. Why worry about inventory or logistics when we can take care of that? To find out more, simply visit our website by clicking on the banner below.
When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more.
We rounded up examples of the worst logo redesign failures and the best “wins” from the last couple years to show you the how to handle a logo redesign project with grace and skill (or, alternatively, how to completely run it into the ground).
10 Worst Logo Redesign FAILS
Giving a logo a makeover can go horribly wrong in any number of ways. Here are some recent ill-advised redesign disasters that totally missed the mark.DeviantArt
If you’re going to change your logo and your target demographic is one of the largest online communities of designers and artists, you better be prepared to bring your “A” game.
The new DeviantArt logo does bring an “A” to the game, but the “D” is kind of hard to see, which has been a point of contention with the design community. Many users claim they can’t even see the “D”.
But the worst offense is that the new DeviantArt logo looks strikingly similar to the logo for Russian design studio platzkart.ru. Whether they plagiarized the logo or not is up to you to decide. Either way, it’s clear that the concept looks much better suited to platzkart.ru than DeviantArt. Reebok
It’s not like the old Reebok logo was all that special—it always sort of looked like a weird combination of the Nike Swoosh and the three lines in the Adidas logo. So it makes sense that Reebok would want to redesign their logo to stand out from the competition.
But instead, they swapped out one generic-looking logo for another. The new Reebok logo would look more at home on a bank teller’s polo shirt than it does on a pair of tennis shoes. Somewhere along the way, Reebok forgot to ask themselves one crucial question: “Would anybody actually want to wear this on a t-shirt?”
The answers is a resounding, “Eh, not really.” Black and Decker
That old familiar Black and Decker “bolt” logo has been with the company for decades and has always been a symbol of the brand’s dedication to quality—appearing on all of their power tools as a sort of stamp of approval. That is, until recently, when the business decided to modernize and threw out the baby with the bathwater.
It makes sense why Black and Decker would want to upgrade, now that the company is known for home and kitchen appliances in addition to power tools. But the new look is so generic that if you didn’t already know the company by name, you’d never know what they actually make or why you should care.
Not to mention trading in the ampersand for a plus sign is a bit awkward—it makes you want to read it as “Black plus Decker.” JCPenney
Back in 2012 (under the helm of CEO Ron Johnson), JCPenney’s logo was changed to a simplified square design that rebranded the company as “jcp.” The response was lackluster, so when Johnson stepped down as CEO, the unsuccessful logo was redesigned once again and the name was once again changed back to JCPenney.
The old-new logo wasn’t all that bad—a bold change, but a bit refreshing. And this new-old logo does a good enough job of bringing the company’s established identity into the modern age. The problem here is the constant flip-flopping between different logos. The confusion left in the aftermath has damaged the brand’s identity, and it couldn’t have been cheap to rebrand so many times over such a short period. AirBnB
Don’t worry if your initial reaction to this logo redesign for AirBnB was to giggle like a 13-year-old boy who just discovered he could write dirty words on a calculator. It doesn’t matter who you are, what your background is or where you come from, we can all agree on one thing—the new logo for AirBnB looks kinda dirty.
We don’t want to be rude, but if you look at it a certain way, it looks like a such-and-such. Look at it a different way, and it resembles a pair of you-knows-whats. To make matters worse, the logo actually has a name and origin story. It’s called the “Bélo” and it’s supposed to represent “the universal symbol of belonging.”
To us, this sounds like a coded message that says, “We wanted our logo to be provocative so that everyone will talk about it.” Well, mission accomplished. But when people stop talking about it (and they will stop talking about it), then AirBnB is going to be stuck with a logo that looks like a—you know. WWE
The old, messy, scribbled logo has put in a lot of years at the helm of the WWE brand, so it was about time to put it into retirement. However, the updated look takes away the raw, rebellious energy that the old logo carried for something a bit more sleek and corporate—and a lot less fun.
What we really hate about this awful logo is that it looks so dated. The polished chrome look is so last decade that it’s more of a lateral move than an actual evolution of the brand. Monster
When you think of Monster, you think of resumes, jobs, employment—or at the very least, from the name, you might think of an actual monster or creature of some kind. Is there any person out there who thinks “waving flag” when they think of Monster?
In a world of flat logo design, the new Monster logo is anything but. It’s practically unprintable and while it’s supposed to imply motion, it just looks kind of melted and warped.
There is an animated version of the logo, but if you’re not viewing it in motion, then you’re only viewing a single frame. There’s not even any consistency regarding which frame you’re going to be viewing, so there are multiple versions of this inferior logo floating around—and each one of them looks like a weird, distorted, crumpled piece of paper. Oxford Dictionary
In an effort to be hip and modern, the Oxford Dictionary completely destroyed all of their credibility and prestige with this updated logo that completely misses the mark. Our main issue with the redesign is that it looks like a mix between the Beats by Dre and Target logos, with Twitter’s color branding thrown in for good measure.
It’s one thing to shamelessly pander to a younger demographic (and let’s be frank, targeting the youth market can only go so far for a dictionary company). But if you’re going to go for the younger audience, at least give them something new. Don’t just try to repackage the brands they’re alrea
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